Google Analytics is a great and free web-analytics software to know how and how many visitors are coming to a website. Well it has many other features too. For more information visit Google Analytics Features page.

Analytics helps to know the keywords that a website visitor typed in the search engines to get to a site. These keywords can be a great resource to know how to get more traffic from the search engines, especially the long tail keywords.

If you are using Google Analytics, you can view the keywords by Login >> Traffic Sources >> Keywords.

What are long tail keywords?

Long tail keywords are the keywords that contain three or more than three words. There are exceptions though. For example the keyword “search engine optimization” is NOT a long tail keyword because it is a very popular term. But if the user types “search engine optimization marketing” then it is a long tail keyword.

Long tail keywords differ from industry to industry. Analytics helps to know the long tails because usually these are not very popular terms.

How to research long tail keywords to get better and more visitors?

Long tail keywords account for more than 65% of visitors to a site. In some cases its even more. This shows the importance of long tail keywords. They are a gold mine. Dig more and you get more!

Long tail keywords tell there own story. Study them carefully. If you sell multiple products, you will notice that most visitors coming through long tail keywords are looking for more information on only one or two of your products or service.

What do you understand? It means your site is not properly optimized for the rest of the products.

Now that you know that which are the products that are not properly optimized for the search engines you can take the following steps:

1. Research why these pages are not optimized. Write good content for these products. Get more inbound links with relevant anchor text to these pages. Do whatever to get these pages up in the ranking.

Or,

2. Concentrate more on the current products that are already optimized for the search engines. Write more content, get inbound links to these pages etc.

How to take this decision? Well it is complex to answer this. Whenever we do business our sole motto is to make more money out of the business.

If the products that are properly optimized are giving you a good return on investment, go for them, else try optimizing the pages for other products.

Long tail keyword also helps in creating cheap pay per click campaigns. Use Google keyword tool to research popular keywords using the long tail keywords. Set up a PPC campaign for these keywords to get more traffic.

You can even create more webpages optimized especially for these popular long tail keywords.

I hope these ideas will help you to get more traffic for your site. You views are important for growth of this blog. Please leave a comment and let me know what you would like to read in this blog.

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