Blackhat SEO are techniques used that are NOT liked by the search engines to get better ranks in SERPs (Search Engine Ranking Pages).
Using black hat techniques may or may not produce results. Unfortunately even if it does it won’t be for the long run. If you want to establish a long term online business, please stay far away from Blackhat SEO techniques.
Ok. I won’t beat around the bush. Here are some simple black hat seo techniques:
1. Keyword stuffing / spamming: A method of unnecessarily repeating the keywords you are targeting in the content of the page to get top ranks.
Reason – you are “increasing” the keyword count in your copy just to get good ranks, and not because the copy requires it.
Result – May not get your site banned, but unfortunately you may not get good ranks. This technique worked till end 2005.
2. Hidden text: Using same color of the background and the text. If the color of your page is white and you are using white (or close to white) color for your text too, it’s considered a black hat seo technique.
Reason – the text will be invisible to the visitors, but will be visible to search engines, so the webmaster could increase the keyword count for the search engines and still write a different content for the visitors.
Result – Will get your site banned. Don’t do this.
3. Three way linking: Site A links to Site B, Site B links to Site C, and Site C links to Site A.
Reason – No link exchange, but one way link. As you can see there is no “link exchange” that has taken place but still something wrong has happened. Kind of a partnership?
Result – Interestingly if you aren’t caught, consider yourself lucky, because this is a kind of link spam. One or two occasions – its ok. But if the search engines find you are doing this too often, again your site may lose its rankings, because the link popularity will go down. Those 3 way inbound links will not be counted. Will not get a site banned, though.
4. Content copying: It’s easy for search engines to know if content is being copied from somewhere. The first publisher is considered the original copyright owner of the content. Anyone else publishing the same content later is considered a duplicate content. For a query the original content will be displayed first. However in some cases the original owner does not get the credit he / she deservers and copied content gets a better rank than the original.
But this happens in few cases only. It may happen because the author who copied the content must have added / edited some parts to make it more informative or interesting.
Reason – to “create” more content.
Result – May not get your site banned, but the site may get a low score overall because of copied content. The search engines may suspect that the site in future too may use copied content. Definitely the rankings will suffer.
5. Leaving popular keywords with spaces / new line in between without any information in the copy: This technique is very popular. Webmasters leave the keywords in the end of copy to get top ranks for those keywords.
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(I hope it does not have any negative impact on my site, but since the intention is good I don’t think it will.)
Reason – To insert the related keywords in the copy to get better ranks for those keywords.
Result – Frankly I don’t know, but it’s better to avoid this. Why not write fresh content for each of the keyword? May not get the site banned but do you think a page of information on a particular topic will get a better rank or a page with just that keyword?
I must have missed a few black hat seo techniques. Do you know any?
