Steps To Take In Google Page Rank Drop

There is a discussion going on in WebMasterWorld.com that some sites are seeing a drop in their page rank (PR).

I am seeing this too across many websites. Nobody knows whats going on inside Google, but something is surely happening.

Luckily my websites have not lost their page ranks ;-)

Let me remind you what Matt Cutts of Google once wrote in his blog that in reality Google maintains two page ranks. One that we see in the toolbar and the other a real floating-point number that Google keeps for internal search ranking.

Heres what he said:

It’s more accurate to think of it as a floating-point number. Certainly our internal PageRank computations have many more degrees of resolution than the 0-10 values shown in the toolbar.

If you are seeing Google page rank drop in any of your websites, don’t panic. There can be a lot of reasons.

One  – Some engineers in Google are doing (read testing) something, so the “virtual” page rank that you see has lost its green bar. What I mean is it can be temporary.

Two – If the site has not lost its rankings why panic in the first place? Afterall your visitors don’t see page rank and buy stuff from you.

Three – The page rank drop can be a software glitch in Google.

Four – Check your internet connection. Sometimes the internet speed is so slow that page rank doesn’t seem to download for ages. Refresh the page; you might see the page rank. If in doubt you can even visit an internet café / friend’s house / or check in any other computer to confirm the page rank drop.

Five – (very rare) Your Google Toolbar got corrupted. Download the latest version here and install.

Bottom line – DON’T do anything silly to increase page rank if you see a sudden drop. Since page rank is Google’s property and you don’t have any control over it, its better to create and keep building a good site, your page rank will improve with time.

This post was written by:

Dilip Shaw - who has written 81 posts on WebMarketingArt.com.

Hi, My name is Dilip Shaw and I own this blog. In this blog you will learn about: 1) Search engine optimization techniques (organic or non-paid search ie.. where you try to rank your site in top ranks in the search engines like Google, Yahoo and MSN. Of course you do not pay any money for any visitor.) 2) PPC or Pay Per Click search (Sponsored search or Paid search where you pay the search engine that sends you traffic for every visitor). 3) Website Conversion Improvement – getting visitors to your site is not enough. If you get thousands of visitors everyday but few or none take the desired action you want – you are actually getting zero visitors. So getting visitors and converting them as a prospect customer is important in any online business. I will discuss in detail about how you can change and test a few things on your site to get the desired result and keep improving. 4) How to use web analytics to improve conversions. 5) And anything interesting in search engine marketing world. Don’t worry if you don’t understand a thing or two. We all started like this but soon understood how complex (or easy?) the world of search engine marketing is. Please keep coming back to read my blog. I assure you, if you keep reading you will definitely enhance your knowledge in search engine marketing.

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2 Responses to “Steps To Take In Google Page Rank Drop”

  1. saj says:

    we seen a page drop on our site, we were at page one at number one on some generic seach terms, however since 1 sept 2009, we sundenly start to apear on page 5 with the same search terms, however the page rank is still at 3 not realy sure what happend here,

  2. Dilip Shaw says:

    It can be a lot of factors like bad neighborhood linking, trying too hard for optimization like keyword stuffing etc. Or it can be a temporary thing – just wait for sometime and your site may get back the top rankings again!!!

    Best!!!

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