A successful SEO campaign has many factors that make it effective. You will need a website that is search engine friendly, has well written content, several back links from quality sites and an aged domain that spells “authority”. However, if you have taken care of all these aspects and not spared a single moment on the keywords that you should use, your effort will not serve its purpose. If you are unaware of how important keywords are, what keywords to target, don’t know how much competition is there while you try to get traffic/page rank via these keywords, you will not be able to grow your online business.
So, first things first – keywords are those phrases or bunch of words that web surfers use to find something online. Unless you list and use words that the web surfers are likely to use as their search term to find your products/services, you will not get visitors to your site and will be lost among the numerous other sites on the Internet.
There are various online tools that will help you to find the appropriate keywords for your niche. Some renowned tools used by several webmasters are:
Google Keyword Tool – A free to use tool that shows you the advertiser competition, search volume, estimated ad position and estimated average CPC for the particular search term.
Seo Book Keyword Suggestion Tool – A free tool offered at Aaron Walls’ site that’s powered by Wordtracker. This tool shows daily search volumes, links these search volumes to related results from global search, offers links to Google AdWords price estimate tool, provides links to keyword research results from Google Trends, Yahoo! Suggest, Google Suggest, Keyword Discovery and Google Synonyms. There is much more information in addition to the above mentioned ones that this tool offers.
Trellian Keyword Discovery – This powerful tool brings together the keyword search statistics from more than 180 search engines over the world. It can help you find search phrases that web surfers use to come across products and services. You can also do keyword density analysis and know what search terms are bringing hits to your competitors’ sites.
Wordtracker – Though it has the option of a free trial, you will need to pay a fairly reasonable subscription fee to use this tool for the optimum results. The subscription to Wordtracker will enable you to list the most popular and relevant keywords so that you can optimize the content of your website and improve your search campaigns (both PPC and organic). This tool will also help you to explore online markets, find opportunities in your niche and utilize them.
SEMRush.com – This paid tool will help you to conduct keyword research and have data required for advanced SEM (Search Engine Marketing) campaign.
KwBrowse – This tool helps you to find relevant keywords for a particular search term. It also shows an alphabetical keyword list and links to some companies that are relevant to the search term.
NicheBOT – This keyword research service uses several keyword sources such as Keyword Discovery, Google and Wordtracker to give the most comprehensive result. You will get access to more than 295 billion keywords that spans 243 countries and is made available in 41 languages.
Keyword Elite – This paid keyword research software will help you to research keywords that are widely searched but don’t have much competition.
Which keyword tool do you use?
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