Content Writing is one of the factors that influence SEO. Gone are the days when keyword repetition 8-10 times in a 400-500 word page was important. Of course the keyword should be present in the content, but the gravity is still a debatable topic. And further if your content is garbage (will discuss later) whatever be the number of repetitions – your page may not rank well.
Why is SEO to some extend dependent on Content Writing?
When someone searches for information online what they do? They type a few words describing what they are looking for in the search engines. The search engines then look for “matching content” in their database of websites and return the ones with the matching content. So from SEO point of view content is important.
How important?
Well let me state an example first. Let’s suppose someone is looking for “freelance content writer”. Lets compare these two type of pages that has these keywords present in their content on “freelance content writer”.
Page 1: Has this type of content:
We have the best freelance content writer. We have the cheapest freelance content writers and our freelance content writers are one of the best.
Page 2: Has this type of content:
Are you looking for freelance content writers? With more than 900 pages of content written till date I think I am the one who can fit your needs:
Here are some examples of freelance content writing done by me:
Example 1, Example 2, Example 3…..
My rates are quite affordable too…. etc.
Now, which page do you think the search engines will prefer listing in the first page? You guessed it right Page 2.
Why? Needless to say because its content is informative, complete and offers some value to its visitors. Page 1 content is nothing but garbage.
(Please keep in mind content is one of the many factors involved in ranking.)
What should you do to make sure your website’s content offers value to your visitors:
1. Do not write on a topic you don’t have much knowledge on.
2. If it doesn’t interest you, then don’t write on it.
3. Write something that you are very comfortable in.
4. Write in a language that even a 5th grade student understands.
5. Try not to have any grammatical errors / spelling mistakes in your copy. Though I agree, 100% accuracy cannot be achieved – but you should try to make it as correct as possible.
6. Overall feeling of the content should be nice, informative and beautiful.
Believe me content writing can be fun and rewarding too – but writing for the sake of writing and for top ranks may be a waste of time.
If you want me to write content for your website please contact me with details.
What do you say?
