You have a great website. Your visitors love your site and search engines are sending a lot of them for free through organic results. You are happy because you are doing good business and are not bothered about getting traffic through pay per click search engines.

If this is true then you’re wrong because pay per click has a lot of advantageous. Here are some reasons why!

1. Instant Traffic: For the time being just forget the above scenario. If you have a website that isn’t getting much traffic from the organic search engine results, pay per click can bring you instant traffic.

2. Keyword Specific Traffic: Even if your website is getting a lot of traffic for free it may not be getting traffic for the keywords that you are trying. Pay per click can help you generate traffic for those keywords.

3. Helps in Testing: You may need to test a headline or some content or something else, but fearing that this may drop your natural rankings you are not doing it. With the help of PPC you can create a different landing page and test whatever you wanted to test. Just make sure this “test” page is NOT linked from any page from your site to avoid any duplicate content issues.

4. Helps you to know Great Keywords for SEO: With natural rankings, you are limited to only some keywords, so you never know if any other keyword will perform. Using PPC and tracking your results you can know the other keywords that are good for your business. You can then try to optimize your site for those keywords as well for natural rankings.

5. Brand Building: PPC helps your site to get more exposure in major portals/sites, thus increasing your brand value.

6. Research: Even before you launch a business you can do PPC to know what can work and what may not. For example you may launch a dummy site and drive traffic to see the reactions. You can also signup for a similar affiliate program and see what keywords are actually working.

7. Geo-Targeting: If you want to target certain countries or regions, PPC is the best and the quickest option.

8. Low-Risk: Since you pay only for each click, you are at a low risk. You get traffic for the keywords you want, and not for unwanted keywords. Therefore you get targeted visitors who are actually looking for the product or service you are selling.

NOTE: The only problem with pay per click is that there are many secondary search engines around who send garbage traffic mostly generated through software. Please be cautious while advertising through these search engines. I would advise its best to stick with major search engines like Google, Yahoo and MSN if you want real visitors to your site using pay per click.

These are some of the benefits of advertising through pay per click search engines, however it will be great to know if anyone had other good experiences with PPC.