Google AdWords is one of the best ways to advertise your business online. Why am I saying this?

There are many reasons why Google AdWords is one of the best pay per click advertising methods available online. Let’s discuss them one by one.

1. Wide Reach: According to Hitwise, Google’s search share neared 70 percent in June 2008 in the United States. It means if you choose Google as your advertising media you can reach 70% of people looking for products online in the United States. Mind it though this data is for the US, Google is the most used search engine worldwide too.

2. Great Content Network: Have you ever noticed “Ads by Google” in some of the webpages? These are Ads that Google displays of its advertisers in many millions of webpages across the World Wide Web in its network. If you have opted in to advertise in the content network, your ad will reach even a much wider audience.

3. Free and Great Keyword Tool: If you aren’t a SEO pro and don’t know how to research keywords for your business, don’t worry Google Keyword Tool can help you. Just go to Google Keyword Tool  and select “Website content” under “How would you like to generate keyword ideas?” (its a radio button) and enter your webpage URL in the space provided. Click on “Get keyword ideas”. Presto, Google will suggest you the keywords that can help you get targeted visitors to your site.

You can even enter your own keywords to get more keywords. For more on keyword research, read my article on how to do keyword research.

4. Great Conversions: I have been reading forums and blogs for many years now and am a Google Advertiser myself. Traffic from Google converts much more than from any other pay per click search engine. It means your cost per conversion will be low and you can bid more to get more traffic and sales from Google.

Disclaimer: This may not necessarily be true in all the cases. Some of the advertisers have seen better conversions from other search engines. I am just emphasizing the fact that in most cases Google converts better than any other search engine.

5. Quality Score determines Cost Per Click: This is a boon for small advertisers and even the big ones. If the quality score of a keyword is high, you pay less per click and the ad gets a better ad position, meaning more exposure for your ads.

NOTE: According to Google: Quality Score for minimum bid is determined by a keyword’s clickthrough rate (CTR) on Google, the relevance of the keyword to its ad group, your landing page quality, your account’s historical performance, and other relevance factors. For more information on quality score please click here.

6. Ad Targeting by Location and Time: Google helps you to target your ad to precise audience. If you don’t want your ads to appear in certain parts/countries of the world, you can do so.

Another great feature of Adwords is that you can even set the time in the day when your ads will be shown. For example if you want to show your ads from 9am to 6pm, Monday to Friday only, you can do so. Your ads will not be shown on any other day and time. Not many pay per click search engines offer this kind of facility.

7. Zero Click Fraud: Click fraud is a major concern today with many pay per click search engines. Click fraud are clicks that are generated by robots / software or any other program where humans are not involved. They are generally useless and eat up a huge chunk of advertising dollars. Basically click fraud means your money is going down the drain.

So if you are getting 10 clicks out of which 4 or 5 are clicks not by real humans, your actual cost per click goes up. With Google this isn’t the case. You can be rest assured that almost all of the clicks are real and are not generated by any software.

Not only this. Google does a quality check of the clicks its delivering. If they find any click of low quality, they don’t charge their advertisers. This way you are sure you are paying only for real targeted clicks.

8. Many forms of Advertisements: There is more to Google than AdWords. Google helps you to advertise in many forms.

Google Video Ads: http://in.youtube.com/advertise
Google TV Ads: http://www.google.com/adwords/tvads/
Google Click-to-Call: http://www.google.com/help/faq_clicktocall.html

9. Great Customer Care: If you have any suggestion or complaints you can contact Google by login in your adwords account. You should get a reply the within 24 business hours.

Disclaimer: In some cases the reply may be delayed. But you will definitely get a reply soon.

10.  World Class Privacy Policy: If Google says they won’t share your info with any third party, they won’t. However they may use the massive data generated by users to improve their services and products.

Your credit card information is highly safe with Google.

For more information on Google privacy policy please visit:
http://www.google.com/privacy.html

NOTE: I am not paid to promote Adwords, but since I am experiencing a good return on my investment (ROI) with Google Adwords I thought I should share my knowledge on why Adwords is worth considering an online advertising tool.

If you are a Google Advertiser, it will be great if you can please leave your experiences as a comment below.

Related Article: Why pay per click advertising is important for success of your business.