Whenever someone starts an online business they think of getting free PPC ads to get visitors to their site or affiliate links. If you are one of them don’t worry, we all at some point of time wanted free clicks for our website.
Nothing comes for free in this world. However there are ways to get free ppc ad clicks. And these tricks won’t cost you anything.
One of the best ways to get free ppc ads with Google, Yahoo and MSN and many other pay per click search engines like Ask, Miva etc is to look for the Free Coupon they offer through their affiliates.
At the time of writing this article, Google offers $50 coupon for free to advertise in Google AdWords. Yahoo Search Marketing too offers $50 coupon for free to advertise in their ppc program. Yahoo calls it a $50 credit. MSN adCenter also offers a $50 free coupon to advertisers.
Most pay per click search engines do come up with such offers from time to time to attract advertisers. Its best to grab these offers and advertise your site using the free credit you get. This way you don’t spend a dime in PPC advertising and you get free clicks too.
Once you start advertising it won’t take rocket science to understand should you continue advertising even after the initial free credit is over.
Here is some simple mathematics. Let’s suppose the average cost per click comes to $0.20. (You may get them for much lower. Google AdWords minimum cost per click for a keyword is 1 cent.)
You get 50*5 = 250 unique visitors per search engine. There are 3 search engines. Total unique visitor = 250*3 = 750.
750 visitors will give you a rough idea of what may happen if you continue advertising. Please understand that this may not be a significant result to know if you are actually making a profit or a loss, but will certainly help you to take a decision.
Here is some word of advice from business point of view. Let’s assume that you invested this money and it did not come for free. You’ll have to access the situation once the free credit is over. If you are making a profit, you can invest more and keep your ppc ads active to keep receiving traffic. If you are breaking even, even then I would suggest that you keep investing to get some more traffic to take a decision.
The problem is if you are making a loss. Ask yourself if this is acceptable. (My suggestion is a 10% loss is acceptable.) If you feel this is ok and you can take a little risk, invest more. However make sure you pause the keywords that are not sending you qualified visitors. For this you must ensure that good analytics software is in place.
I recommend Google Analytics. It’s free and records enough information to help you take an informed decision.
One more advice. Don’t just jump into signing up. Read carefully about pay per click search engines. You can read this site itself for some good information on ppc search engines. Read as much as possible before you signup with pay per click search engines to get free ppc ads.
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