Almost everyone in the SEO (search engine optimization), internet marketing and related field know how important it is to get links from related websites pointing to your site to rank well in the search engine results. Even today the major search engines give importance to incoming links to a website for ranking purposes. Every webmaster knows that if they can do one way link building – their site will start improving in ranking in the SERPs (search engine ranking pages).

Now the question is – how easy (or difficult) it is to get one way links?

We have been in the SEO space for over a decade. Even when things were easier in SEO (say 2003-2005) it was really difficult to get good one way links to your website. It has to do with human psychology – website owners just don’t want to link to other websites specially if they are not big brand websites.

Link Exchange or Resources Section:

If you remember most websites had those “links exchange” or “resources” section where webmasters would exchange links with each other to help get better ranks for their websites. Each page would have hundreds if not thousands of links to other websites with the target keyword as the anchor text and a small description.

However the search engines did note this way of link building and change their algorithm to discard any link building methods that involved “link exchange” between two or more websites. Result? This trick vanished from the web.

3-Way Link Building:

Webmasters realized this and came up with different ways of one way link building like 3-way link (A linking to B, B linking to C, C linking to A). However even this was caught by the search engines and the 3-way link building started to become unpopular. Do you find any webmaster doing a 3-way link building now-a-days? No we don’t think anyone does that. May be a few. But it’s rare.

This war between the search engines and webmasters continued giving birth to one or the other idea of link building. Nothing worked.

The Birth of SEO Link Wheels:

However since couple of years a new method of one way link building service has evolved – Link Wheels.

Link Wheels is an interesting concept. Here an internet company who owns a lot of websites and blogs offers to give one way links using the desired anchor text to any website in exchange for cash.

It works like this: The webmaster pays a fixed amount of money to the link wheel company every month to buy their one way link building service. The link wheel company in return gives a certain number of links every month to the websites of the service buyer. The link wheel company keeps giving links to the webmaster’s websites for as long as they remain a customer. Once the webmaster stops paying, the link wheel company also stops its services. However the links that were already given remains permanent on their blogs.

Ghost Network

Most of the link wheel companies keep their network of websites/blogs they use to give links a secret and call it a ghost network. This is done mainly to protect their client’s link building strategy. Since it is a secret, the search engines wouldn’t know if a website is actually using a link wheel company to get one way links to improve their rankings.

Now, another question? How effective is this?

Frankly speaking we don’t know. But the industry insiders tell us that it generates mixed results. Some may get lucky and for some it may not be that good.

Really speaking there are a lot of factors that decide a websites’ ranks and links are one of those hundreds of factors. If a website is really good it will get links anyways from various sources and its webmaster shouldn’t worry too much over link building methods.

However its a very competitive world. And it shows in online marketing as well. Webmasters who have made some good amount of cash re-invest some of that money into their site for content building, customer service and of course link building.

This makes this statement to some extend not true: If a website is really good it will get links anyways from various sources and its webmaster shouldn’t worry too much over link building methods.

Yes a good website may get links, but if some of its competitors are buying links, the other websites just fall behind in rankings even if they are good websites. So what does a webmaster do? Do nothing hoping that people will link anyways or start looking for places where they can get links? Of course most webmasters get links from various sources including buying links if they are getting a good deal.

This is probably the reason why the link wheel companies have become very popular to get links. They fill the market for low cost one way link building services. Most of these companies charge anywhere from 50 dollars to 200 or more dollars per month for their link building services. In exchange they give thousands of links per month through their network of websites. For some websites it works, for some it doesn’t – but frankly there is no formula to say if a particular link building method will work or not. The only way out is that you need to try.

One of the companies we recommend is The HOTH. There are several reasons for it. One reason is that it’s pretty easy and automated. Its like shut it and forget it.

We emailed to their support and asked them how they give links. They said the links are distributed over a month. Let’s suppose they give 4 links on one day then they might give (6.6*2)-4=9 links on the next day. This way each website in their network gets lots of links per month on an average.

You can also control the anchor text of the links that your website gets. Say for example today you want links for keyword – keyword 1, you can change it tomorrow to keyword 2. This helps you to control how may links you want for your website for a particular keyword.

Another advantage is that The HOTH never discloses the names of the domains from where they are giving links. They operate a ghost network. This helps you to get your domain protected from competitors and search engines.

One more good reason to use The Hoth is that they don’t use software programs to give your website links, and that’s a very important point because software usually creates trash links. They have US educated English writers who write unique articles on related business or topic of your website. These articles have links back to your website. The articles are then submitted it to website owners all across the globe. Once uploaded your website gets natural links. Yes even you can do it, but you don’t have the source or expertise like them, so you might take years what they will do in a few weeks. They will also build Squidoo lenses for you. Squidoo lenses are powerful tool in link building.

I recommend that you try The HOTH for a few months and see how it works out for your site. You can unsubscribe at any time you want if its not working for you, but we hope it should. Of course the links your website has already gotten will remain forever.

Disclaimer: I may earn a commission if you buy services of The Hoth using the link above. There are many other link building companies online but I recommend this company based on my personal experience. If you do buy their service through my affiliate link, thank you very much. I really need your support to keep this website going.