Categorized | SEO

Link Building SEO

In my article on “Is Reciprocal Link Exchange important” I dealt with the importance of reciprocal link exchange. If you read the article you will understand why link building  especially through link exchange is losing its value and is a great time waster.

However quality link building is important too for your website for SEO. Search engines such as Google, Yahoo and MSN give importance to incoming links to a website/page if they are (this is important):

a. coming from a relevant and good quality site,
b. coming from an authoritative site,
b. coming from a webpage because it creates value to their visitors, and
c. coming from any good source like a forum discussion where people are pointing to a site for more information about that particular topic.

Search engines such as Google, Yahoo and MSN DON’T give importance to incoming links to a website/page if they are (this is important):

a. coming from a link farm. A link farm is any group of web sites that all hyperlink to every other page in the group. Most link farms are generated by software,
b. coming from a webpage that has nothing else but outgoing links,
c. coming from a non-relevant site/page,
d. coming from a blog as a comment spam,
e. coming from a hyperlink with rel=”nofollow” in the href tag,
f. coming from any other source that the search engines feel is a link spam or any other spam technique,
g. coming from a lot of sources, suddenly and fast for no obvious reason,
h. coming as an effort that looks like link exchange or three way link building, and
i. coming as a paid link. Google and many other search engines have ways to catch a paid link. If search engines find a paid link, it’s not considered as a link at all. In that case all the money you pay to get incoming links goes down the drain. And since search engines don’t like paid links, you run the risk of irritating them. Guess what may happen. Its always better to avoid paid links.

Please keep in mind that there many factors that determine the ranking of a site. Inbound links is just one of them.

During 2003-2004 inbound links to a site were given a lot of importance while ranking, but as search engines grew and started feeding in many other factors in their algorithms, the importance of incoming links started to go down. I think it was purely because black-hat webmasters started abusing the web to generate incoming links for their websites in whatever way possible.

Rather than concentrating on their site, improving quality and user experience, they just wasted time in getting incoming links for their site. This was also bringing down the overall quality of the World Wide Web.

How many spam mails do you still get asking you to do a link exchange? Can you imagine, even Google gets such mails.

So, in such a scenario, how to do quality link building for your site?

If your site has good content and offers good value for your visitors, it may come up in search engine result pages; webmasters will find your site, like it and link to it.

However sometimes you need to market your site to let people know a good website exists so that you get more incoming links.

One of the best ways is to submit your site to good directories. Directory such as Yahoo! and DMOZ are the best way to begin. You can find a list of good directories here.

You can also find a list of other good directories by searching them online.

Google gives a lot of importance to your site if its accepted in the DMOZ directory. DMOZ, Yahoo! and many other directories have human editors, and it’s quite apparent that if a human has viewed your site and accepted it in the directory, it must be a quality site.

There are many social bookmarking sites. Most of them offer free registration. You can register there and let people know about your site. Many people are site-owners themselves and if they like your site, may link to your site.

Search for article directories. Submit a good article with links to your site. Some article directories are valued highly by the search engines and a link to your site from a relevant article will count.

Be active in related forums. If you feel there is a topic that needs a mention to your site, give it. If the moderators feel the reason for linking is good, they will not delete it from the post. Secondly active forum members will know about your site and some may link to your site if they own a website.

Write a press release of your site. Please understand that press releases don’t come for free, but they do generate some attention from visitors, as well as the search engines.

Start a blog. Keep posting regularly on topics related to your nature of business. Of course give a link to your site’s relevant pages. This is by far one of the best methods to get incoming links for your site.

Be a guest blog writer for other blogs too. If your article is good, the blog owner will post them in their blogs. Make sure you have a link to your site in those posts.

You can also comment on other blogs. Don’t do comment spam. Unfortunately most of these comments contain rel=”nofollow” in the href tag, so they may not provide any search engine value, but will definitely help exposure of your site online. Many people who read blogs, themselves have blogs. If they find your site useful, they may link to your site.

Distribute free articles for other websites with a link to your site. Note that this method may have some issues such as duplicate content. So be bit careful with this method.

I hope you have got some great link building tips and ideas for your website. If you know some other link building tips, ideas or strategies please leave a comment.

Recommended Reading:

101 Link Building Tips to Market Your Website

This post was written by:

- who has written 104 posts on Web Marketing Art.

I have over ten years of experience in SEO and Web Marketing. I just love to tell people about SEO, PPC and other online marketing methods.

Contact the author

14 Responses to “Link Building SEO”

  1. plains commerce says:

    Great Link Building Tips. Very Nice Site! Thanx!

  2. Dilip Shaw says:

    Thanks. I hope you will use the tips here to get high quality inbound links to your site.

  3. darry says:

    Great article. Thanks. It really helps us to know how to get quality inbound links. Really interesting link building tips.

  4. Dilip Shaw says:

    Thanks Darry. Believe me its not that hard to get quality inbound links.

  5. Jack says:

    Google knows very well blog spamming. It doesn’t index backlinks like http://seoapplied.blogspot.com/ from blog and forum comments. Google doesn’t index also links from social network profiles, twitter etc… Just good quality links :)

    Jaak http://seoapplied.blogspot.com

  6. Gil says:

    Really good article. However, one of your comments leaves some concern: “Google and many other search engines have ways to catch a paid link. If search engines find a paid link, it’s not considered as a link at all. …. since search engines don’t like paid links, you run the risk of irritating them. Guess what may happen. Its always better to avoid paid links.”

    I do NOT buy or pay for links. However, I do submit my sites to Directories because some send a large number of visitors to my sites. The problem and questions I have are: (1) what happens if you are listed in a FREE Directory, which at a later date begins to charge a fee for listing and it keeps all of the previously listed free sites? and (2) many free directories review sites for submission and list them at no charge, but also have a paid listing option available. Therefore, how does Google or any search engine distinguish between those people that do not pay for links, such as me, in the two senarios that I mentioned above? In the later case, you might say that the search engine would assume that featured links have been paid for–however, I have had several small directories list one or more of my sites as a featured site because the liked the sites.

    It is one thing to just not consider a listing from a directory, but it is another thing to downgrade a site for having paid listings, when in fact the site owner hasn’t paid for any directory listings.

    Thanks for any thoughts you may have.

  7. Dilip Shaw says:

    Hi Gil,

    Good questions!

    I got a good topic to write a new post.

    You can find answers to your questions in my article “How Search Engines Treat Links From Directories”.

    In short you need not worry if you are getting your site listed in web directories – paid or free. Its just that search engines hate if someone tries to spam the results. Paid links just to increase link popularity / Page Rank (PR) is one of them.

    An unethical paid link is what Google and major search engines hate.

    Thanks for inspiring me to write a new article.

  8. VlogHog says:

    How can a search engine determine a great comment from comment spam?

    The comments for your article are all quality comments. Do they count for something?

    Blogspot blogs have the rel=nofollow tag in their HTML and now it cannot be removed.

    That being said, I Stumbled this page and gave it a thumbs up.

    Thanks

  9. Dilip Shaw says:

    Hi VlogHog,

    When I read your comment I thought it was just another comment spam. I was wrong! You know what – you Stumbled and I got more than 500 hits today, and the day has just begun!

    Many Thanks!

    >> How can a search engine determine a great comment from comment spam?

    I would put it another way.

    How can a search engine determine a great content from average content?

    I hope I have already answered half of it. Let me explain –

    No, search engines cannot determine a great comment from a comment spam, but its the comment itself that determines whether its great or not – just like content.

    Comments relevancy to the topic / post, the keywords in it and more importantly if any comment has answer to the a query searched – its most likely to help get the page a better rank.

    >> The comments for your article are all quality comments. Do they count for something?

    Yes they do! All the comments here are adding to the content of the page and knowingly or unknowingly comment writers are inserting some valuable keywords in their comments, that in turn helps to get this page high ranking.

    >>Blogspot blogs have the rel=nofollow tag in their HTML and now it cannot be removed.

    True! In fact all blogs have rel=nofollow in comment links. Essentially it means that the link juice will not follow to the linked page, however it helps the comment writer to advertise their site in the post. Therefore you see many bloggers commenting in a popular post.

    >>That being said, I Stumbled this page and gave it a thumbs up.

    Thanks once again!

  10. NikkyBlond says:

    Excellent tips. And nice site. Keep up a good work! :-))

  11. Jawed says:

    Very nice tips and site…. Keep it up!

  12. Alphamale says:

    Very interesting post… i must say

Trackbacks/Pingbacks

  1. Growmap.com says:

    Increasing the Incoming Links to Your Site is THE Most Important Way to Increase Online Visibility.

    This is an excellent article for understanding which links are good quality and which should be avoided.

  2. [...] Note: A very very well known factor. Get as many inbound links as possible. Read my article on link building tips and ideas. [...]


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