Almost everyone in the SEO (search engine optimization), internet marketing and related field know how important it is to get links from related websites pointing to your site to rank well in the search engine results. Even today the major search engines give importance to incoming links to a website for ranking purposes. Every webmaster knows that if they can do one way link building – their site will start improving in ranking in the SERPs (search engine ranking pages).

Now the question is – how easy (or difficult) it is to get one way links?

We have been in the SEO space for over a decade. Even when things were easier in SEO (say 2003-2005) it was really difficult to get good one way links to your website. It has to do with human psychology – website owners just don’t want to link to other websites specially if they are not big brand websites.

Link Exchange or Resources Section:

If you remember most websites had those “links exchange” or “resources” section where webmasters would exchange links with each other to help get better ranks for their websites. Each page would have hundreds if not thousands of links to other websites with the target keyword as the anchor text and a small description.

However the search engines did note this way of link building and change their algorithm to discard any link building methods that involved “link exchange” between two or more websites. Result? This trick vanished from the web.

3-Way Link Building:

Webmasters realized this and came up with different ways of one way link building like 3-way link (A linking to B, B linking to C, C linking to A). However even this was caught by the search engines and the 3-way link building started to become unpopular. Do you find any webmaster doing a 3-way link building now-a-days? No we don’t think anyone does that. May be a few. But it’s rare.

This war between the search engines and webmasters continued giving birth to one or the other idea of link building. Nothing worked.

The Birth of SEO Link Wheels:

However since couple of years a new method of one way link building service has evolved – Link Wheels.

Link Wheels is an interesting concept. Here an internet company who owns a lot of websites and blogs offers to give one way links using the desired anchor text to any website in exchange for cash.

It works like this: The webmaster pays a fixed amount of money to the link wheel company every month to buy their one way link building service. The link wheel company in return gives a certain number of links every month to the websites of the service buyer. The link wheel company keeps giving links to the webmaster’s websites for as long as they remain a customer. Once the webmaster stops paying, the link wheel company also stops its services. However the links that were already given remains permanent on their blogs.

Ghost Network

Most of the link wheel companies keep their network of websites/blogs they use to give links a secret and call it a ghost network. This is done mainly to protect their client’s link building strategy. Since it is a secret, the search engines wouldn’t know if a website is actually using a link wheel company to get one way links to improve their rankings.

Now, another question? How effective is this?

Frankly speaking we don’t know. But the industry insiders tell us that it generates mixed results. Some may get lucky and for some it may not be that good.

Really speaking there are a lot of factors that decide a websites’ ranks and links are one of those hundreds of factors. If a website is really good it will get links anyways from various sources and its webmaster shouldn’t worry too much over link building methods.

However its a very competitive world. And it shows in online marketing as well. Webmasters who have made some good amount of cash re-invest some of that money into their site for content building, customer service and of course link building.

This makes this statement to some extend not true: If a website is really good it will get links anyways from various sources and its webmaster shouldn’t worry too much over link building methods.

Yes a good website may get links, but if some of its competitors are buying links, the other websites just fall behind in rankings even if they are good websites. So what does a webmaster do? Do nothing hoping that people will link anyways or start looking for places where they can get links? Of course most webmasters get links from various sources including buying links if they are getting a good deal.

This is probably the reason why the link wheel companies have become very popular to get links. They fill the market for low cost one way link building services. Most of these companies charge anywhere from 50 dollars to 200 or more dollars per month for their link building services. In exchange they give thousands of links per month through their network of websites. For some websites it works, for some it doesn’t – but frankly there is no formula to say if a particular link building method will work or not. The only way out is that you need to try.

One of the companies we recommend is The HOTH. There are several reasons for it. One reason is that it’s pretty easy and automated. Its like shut it and forget it.

We emailed to their support and asked them how they give links. They said the links are distributed over a month. Let’s suppose they give 4 links on one day then they might give (6.6*2)-4=9 links on the next day. This way each website in their network gets lots of links per month on an average.

You can also control the anchor text of the links that your website gets. Say for example today you want links for keyword – keyword 1, you can change it tomorrow to keyword 2. This helps you to control how may links you want for your website for a particular keyword.

Another advantage is that The HOTH never discloses the names of the domains from where they are giving links. They operate a ghost network. This helps you to get your domain protected from competitors and search engines.

One more good reason to use The Hoth is that they don’t use software programs to give your website links, and that’s a very important point because software usually creates trash links. They have US educated English writers who write unique articles on related business or topic of your website. These articles have links back to your website. The articles are then submitted it to website owners all across the globe. Once uploaded your website gets natural links. Yes even you can do it, but you don’t have the source or expertise like them, so you might take years what they will do in a few weeks. They will also build Squidoo lenses for you. Squidoo lenses are powerful tool in link building.

I recommend that you try The HOTH for a few months and see how it works out for your site. You can unsubscribe at any time you want if its not working for you, but we hope it should. Of course the links your website has already gotten will remain forever.

Disclaimer: I may earn a commission if you buy services of The Hoth using the link above. There are many other link building companies online but I recommend this company based on my personal experience. If you do buy their service through my affiliate link, thank you very much. I really need your support to keep this website going.

Chest-thumping commercial advertisements of the past are not working anymore. Let’s face it. When there is a commercial on TV, you probably change your channel, or have become so weary of the same old stuff that you might mute the set. You are not alone. Most people do the same thing. In fact, it has become a challenge for most advertisers to make the audience at least see the commercials. Buying the product comes much later.

Those who are really smart advertisers have found another way. They have gone online. They have realized that writing for the web and marketing it can help them break this clutter. For one thing, content marketing is much cheaper than traditional advertising. Most businesses cannot afford to buy time on television or even include advertisement insertions in newspapers. They are simply too costly. The reach is limited as well. And moreover, audience has developed a kind of aversion to these traditional channels. You can however get web content written for almost next to nothing. The copy stays with you for a lifetime. Once the page is uploaded, it stays online as long as you want it to.

You get more space and more time to spend with your target customer-base. The copy can speak at length about your business, and what you are offering. You get the opportunity to explain why you think you are offering high-value to your prospective customers. This is really impossible to do with television advertisement, because of the lack of time. In newspapers or even magazines on the other hand, there is always a space crunch. If you want extra space, you must pay for it. But with content, you can upload your articles to directories absolutely free. And of course, you are the owner of your website, and so, you could publish as much content there as you want.

But there’s a trick. Writing copy for the web isn’t easy. The Internet is not a reader-friendly medium, and so, most people do not like to read that much. But you can still make them read your copy. For this, it must be compelling enough. Make it attractive, ignite reader interest, include some action-words, and call-to-actions, and your copy can make the reader take the desired action you want.

Most readers will never read every line and word you write. So, make it easier for them. Keep your paragraphs short and use sub-headlines wherever you can. But even before that, you should always write a Headline right at the top of the page. Spend a lot of time writing the Headline. Make sure that the Headline is able to ignite the reader interest, so that the person is urged to continue reading.

Highlight important sections of your copy. Use bullets and numbered lists. This will ensure that your readers will at least see the most important sections.

Content can indeed be your most important marketing tool. It can bring in visitors to your website, inform them about your business and the value you are offering, and the copy can also convert them into paying customers. Yes, writing for the web helps you generate leads as well that you can monetize later.

4 Essential Tips to Help You Hire Good Freelance Writers

Selecting a good freelance writer isn’t an easy job. There’s really a huge difference in class here, and so, it is absolutely essential that you are not throwing caution to the wind. Here are a few tips to help you. We are sure that you will find them most useful.

Tip #1 – Assess the freelance writer’s skill

It is easy to advertise your writing skills on the Internet. If you start a blog, you can do it free. Folks who are more serious will have their own websites, but this is no guarantee as well that the quality will be good. Then there are companies that employ writers. But of course, not all writers will be top class. And so, even if you are happy with the services offered, you can never be sure that your copy will be written by somebody who is actually very good.

So what do you do? Always ask for free samples before you do the hiring. If it is a company, then ask them to send a sample from the person who will be working on your project. Assess the writing skills once you have them. Does it look good? Don’t proceed to give a full order if you are. Just hire them for a few articles and see how it goes. You can always place your larger order once you are completely satisfied.

Tip #2 – Sales & marketing acumen

A freelance writer who writes for the web is essentially into sales and marketing. Remember, effective web copy is never literature. Shakespeare, Wordsworth or Tolstoy will not work here. Rather, the writer must have a deep understanding of reader psyche, and should be able to convince the person without sounding too sales oriented. It should infuse enough credibility to encourage the reader to believe in the offer.

No, it is not essential for the writer to have prior experience in your industry. It is all a matter of writing skills really. A good writer with sales acumen should be able to do the job in all niches.

Tip #3 – Is the price right?

You will find all kinds of freelance writers on the Internet. Some guys will charge just $5 for a 500 word article. But there are others who will charge you $50 for this. Remember – your copy is as good as the price you pay. It is probably best not to select the cheapest person you can find. Always ask yourself – why is this person charging so less? If he is just starting off, then it’s probably understandable. Freshmen can do a good job too, but why take the chance? It is best to hire a professional freelancer with expertise and experience.

Yes, you will certainly want to save money. So, don’t pay more than what you can afford. Hire somewhere in between, but do ensure that the person can really write exceptional copy.

Tip #4 – Can the person/company meet deadlines?

Some writers are so good that they always have more work than they can manage. They can always hire others to do the job, but then again, it is not that easy to find quality writers. So, quite often, they will themselves do a major chunk of the writing.

But in an effort to ensure quality, you will certainly not want missed deadlines. So, ensure that the person or the company will be able to send the articles or your website copy on time. A real freelance writer should be able to meet deadlines, unless of course, there is some genuine catastrophic reason.

Note: We offer quality article writing services at an affordable price. You can hire us for your freelance writing needs.

Please contact us using the following form:

Life can be a lot easier if you do not have to sit in front of the computer and write your own articles. It can be tough for you even if you are an expert writer. And if you are not, then it can be impossibly painful.

In theory, Internet Marketing or SEO is much too easy. Just select a niche, write articles, post them to article directories, drive traffic to your website, make sales, and you are a happy person because you have a million dollars in your bank account. But put to practice, it is not as easy as it seems. It is best to select a niche you are interested in, because, almost all niches are extremely competitive now anyway. Now that the selection is over, the toughest job in front of you is writing the content. It is a fact that the biggest bloggers out there are those who write daily. But don’t just consider the blog posts. Unknown to know, they have hundreds and even thousands of articles posted at directories, all driving web visitors to their blogs and websites.

Writing articles for seo is a continuous process. In other words, there is no X number of articles that you should write and publish online. You must write fresh content and keep publishing them. Only then will your website or blog keep receiving web traffic. You might have managed the job if you had to write just 20 or even 50 articles. But just think for a moment. You will probably have to write 2000 or 3000 words five days a week for months and years – are you up to it? Most people aren’t.

It is really extremely difficult for most people, because, there is always so much else to do. As an Internet marketer, you must always strive to know more about seo, ppc, article writing, link building etc. After all, Internet marketing is always changing. The marketers are always trying out new methods to promote their web businesses. You cannot lag behind. Of course, it takes time to do the research. Then, you need to do the learning as well. Now, if you are writing articles yourself, you must put all that work aside. Is it worth it? Life could have been much simpler if you could just outsource your article writing job to an article writing company or service provider.

There’s another problem. When you are in business, a lot of your time will be spent on managing the show. If you have an online store and if you are offering several products, you might have to remove items that are not in stock and add new products. You might also have to change the pricing. You will surely be busy even if you are not running an online store. It’s definitely not easy doing all these jobs, and writing all that content too.

It is definitely nice to find a way to get rid of all these hassles. You cannot of course outsource the job of managing the business. You cannot also let anybody else add products, remove them or change the pricing. You must do them yourself. But, you can certainly outsource the writing bit. All you have to do is just hire an expert article writing service.

We have professional writers do article writing since the last 6 years. This is our business and we are good in it. Test us out and you will be happy you did business with us.

There is no minimum unlike other services and if you are not satisfied with our service, you can ask for money back. It’s that simple.

Contact us today for your article writing service: